A strategist on call.Not on payroll.
I figure out what you need. I build it. Then I train your team to run it.
Who I work with
Small businesses
You'd rather do the work you love than talk about it. I've been there.
I'll help you tell your story. Then I'll build the plan to share it.
Project work for medium to large organizations
Fortune 200 communications experience. Contractor flexibility.
Strategy and execution for the projects your team can't get to.
Strategy first. Then the right person for each job.
Strategic advice without a full-time hire.
I do the work myself when I can. When someone else is better I'll say so.
What I do
Communication
I turn complicated ideas into clear messages for the right audiences.
- Messaging and plans. What you say. To whom. Where.
- Newsletters and email. Written and scheduled so they keep going.
- Automated text and email. Reminders and follow-ups that send themselves.
- Executive presentations. Decks and talking points for leadership.
- Website content. Updates and improvements on standard platforms.
CRM and follow-up
The right platform. Set up properly. A team that knows how to use it.
- Platform choice. I recommend one if you need it. If yours works we keep it.
- Setup and transfer. I set it up. I move your data. I train your team.
- Templates. Yours to update.
- Analytics. See what's working.
Customer experience
Stop guessing. See your business the way your customers do. Then fix what matters first.
- Customer journey mapping. Every step from first contact to repeat customer. Where it breaks down. Where it shines.
- Customer experience research. Talking to your customers. Reading their reviews. Finding the patterns.
- Reviews and testimonials. Good experiences become proof.
- Clear recommendations. What to fix first.
Social media
Good work needs visibility. I help you show up where your customers are, alongside organizations that share your values. Paid advertising is used strategically, never as a blanket approach.
- Channel strategy. Which channels fit. Which don't.
- Content and ideas. I create it. Your staff can run with it.
- Efficient creative. I use AI to keep hours down. For design I'll help you find the right professional.
Advocacy and networking
I'm a people person. I love to get behind a cause. For the right project I can fill this role.
- Advocacy. I'll get behind your cause and speak up for it.
- Networking. I connect people. I'll bring the right ones to your project.
My process
Four steps. Each one ends with something you can hold. You approve it before we move on. Not every project needs every step. I'll tell you which ones apply.
Listen and learn
Coffee and conversation. I research your industry, list everything you use, and talk with your staff and customers about what's working and what could improve. Nothing changes until we see the full picture.
Findings report and tool inventory.
Recommend
A written plan. You see the cost before you commit.
Brand brief, strategy and budget.
Build and measure
Based on your goals, your budget and your tastes, I create it myself with Canva and AI tools, or I bring in talented professionals. Nothing goes live until you approve it. Then I set up the numbers and adjust what isn't working.
Approved work and results report.
Document and train
I write down how everything works and train the people you already pay. You don't pay my rate for work that belongs in-house.
Process guide, training and recorded demo.
Need ongoing help? I can continue any role your team can't handle.
What it costs
Simple pricing. Hourly. Estimated up front. You approve before I start.
A quoted project
A defined scope. I give you a quote. You approve it before I start.
Set hours each week
Steady support from four hours a week. Good for ongoing work like newsletters and social.
Full speed
Need it fast? Up to 30 hours a week until it's done.
What sets the hourly rate: how long we work together, how many hours a week, and the type of work. Longer commitments and steady hours cost less per hour. We'll talk it through up front.
Before each phase I confirm an estimated range. You approve before I move on. Tell me about your project and I'll quote it.
Good strategy starts with good questions.
I'm a good listener. I ask. You answer. Your direction gets clearer.
After our first conversation I send a one-page summary of what I heard.
Background
More than fifteen years in marketing and communications. Agency. Corporate. A business of my own. I'm a self-starter. Clients often hand me very little. I run with it.
I'm good with technology. I'm not just a decent problem solver. I'm a great one. I pick up new tools quickly.
I love harnessing AI to work as efficiently as possible. I've spent the last year diving into what it can do. You get more done in fewer hours.
Let's grab coffee.
Tell me about your project. No pitch. No pressure.If I'm not the right fit I'll say so.
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